BIG FISH CASINO

Worked as a Visual / Graphic Designer at Big Fish Games on in-game marketing, feature branding, external social posts, and UI art for Liveops events and features. For more event project examples, see my Behance page here

UI/UX Design LiveOps Missions Branding Marketing

UI/UX DESIGN

As a Visual Designer at I helped develop new features. I worked with UX and Product to brainstorm direction on feature flows and overall layout. I was responsible for art direction, logo design, and UI art. Following submission of the final design I worked with Tech Art to ensure end product looked and functioned as expected

Software: Adobe Photoshop Figma

Battle Pass and Daily Tasks Feature

Lucky List UI Mocks

Main Popup

Info Popup

Claim State

Task List Complete


Challenges UI Mocks

Main Popup

Info Popup

Claimed State

Prize Pass Over State


Prize Pass UI Mocks

Claim State

Prize Pass Complete

Activate Premium Pass

Info Popup

Feature Layout Exploration


Lucky List Wireframes and Flow

Challenges Wireframes and Flow

Prize Pass Wireframes and Flow

Leaderboard Feature

Leaderboard UI Mocks


Leader Board Popup

Info Popup

Winner Popup

Leaderboard Wireframes and Flow

Piggy Bank Feature

Hamburger Menu

Intro Popup

Purchase Popup

Opened Piggy State

Wireframes from UX

LIVEOPS MISSIONS

Responsible for developing the flow, visual design, and branding for liveops events. I worked with product to brainstorm new event types and themes that would appeal to players, provided illustration with an asset list and provided feedback on iterations. In addition to creating UI and marketing collateral for events, I exported UI elements with a text style guide for tech art.

Software: Adobe Photoshop

Chai Partea: Ingredient Collecting Mission

No Ingredients State

Ingredients Collected State

Event Complete State

Wireframes

Style Guide

An Unbirthday: Scene Building Mission

Spin State

Mini Game

Event Complete State

Mocks

Style Guide

Pet Ventures: Customization Mission

Original Pet State

Decoration Options State

Completed Pet State

Wireframes from UX

Style Guide

BRANDING

I was responsible for developing the art direction and branding for new features and slots. Final logo designs were used across the feature screens as well as on all internal and external marketing materials. I designed primarily in Adobe Photoshop with additional font adjustments made in Adobe Illustrator.

Software: Adobe Photoshop Adobe Illustrator

Dino Drama: Logo Design

Logo

Process


App Store Banner

Mood Board

Iterations

Mad Mouse: Logo Design

Logo

Process


Lobby Promo Button

Iterations

Mood Board

Iterations

An Unbirthday: Logo Design

Logo

Process


App Store Banner

Mood Board

Iterations

LiveOps Mission Event Branding

Final Popup Design

Event Complete Popup Design


App Store Card

Tray Icon

Loading Screen

Logo

Process


Mood Board

Style Guide

New Slot Branding

Logo

Process


Slot Buttons

Reel Symbols

Slot Intro Sheets


Slot Teaser Popup

Slot Release Popup

Slot Design from Illustration

Mood Board

MARKETING

I created in-game popups as well as external marketing assets for the App Store and Instagram. A lot of my work consisted of designing marketing packages for new slot and event releases. Final designs were created in Adobe Photoshop with art assets requested from the Illustration team as well as re-purposed game art.

Software: Adobe Photoshop

App Store Screen Designs


New Slot Giveaway Popup

Unlocked Slots Announcement Popup

Event Teaser Popup


Engagement FB Post

Engagement FB Post

Special Event FB Post

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