BIG FISH CASINO

I worked as a Senior Visual Designer at Big Fish Games with game design, UX, tech art, product, art and creative services teams on in-game marketing, feature branding, external social posts, and UI art for Liveops events and features.

For more event project examples, see my Behance page here

UI/UX Design‍ ‍LiveOps Missions‍ ‍Branding‍ ‍Marketing

UI/UX DESIGN

Software: Adobe Photoshop ‍ ‍ Figma

Battle Pass and Daily Tasks Feature

Prize Pass, is a feature in Big Fish Casino, that encompasses 3 pieces that all feed into each other. was part of the game’s initial release. Prize Pass, progresses through the completion of daily tasks and challenges. Players earn heart and spade tokens by completing tasks and fill the Prize Pass and Lucky List meters to earn even bigger rewards. As the UI Designer on Battle Pass, I was responsible for developing the overall brand and logos, the initial wireframe concepts, flows, and UI art.

Lucky List UI Mocks

Challenges UI Mocks

Prize Pass UI Mocks

Feature Tab Layout Exploration

Lucky List Wireframes

Prize Pass Wireframes

Leaderboard is a liveops event created to encourage chip sink by encouraging players to spin more, at higher bets in order to collect the most tokens and climb the board before time runs out. To participate in the event, players spin in any slot, collect randomly dropped tokens, and compete against a group of other players for first place. As the UI Designer on Leaderboard, I was responsible for developing the overall brand and logos, the initial wireframe concepts, flows, and UI art.

Leaderboard Feature

Leader Board Popup

Info Popup

Winner Popup

UI Mocks

Wireframes and Flows

Piggy Bank was a feature added to increase player spend, encouraging them to bet higher on spins and spend to open their piggy bank to earn additional coins and VIP points. We went with an alternative direction to the traditional pig, choosing instead, a growing fish to match Big Fish Casino’s mascot. This direction inspired an underwater theme and palette. As the UI Designer on Piggy Bank, I was responsible for developing the overall brand, the bubble illustrations, and the final UI art.